ABOUT ME
​Throughout my career, I’ve led high-impact initiatives from vision through execution—ensuring product-market fit, accelerating time to value, and enabling scalable, sustainable outcomes. I operate confidently at the intersection of product, design, and engineering—mentoring leadership talent, aligning diverse stakeholders, and translating strategic priorities into clear, actionable roadmaps.
MY OPERATING MANUAL
1 / Default settings
I’m a systems thinker, product strategist, and design leader who’s at my best when working across functions to solve complex, messy problems.
I care deeply about clarity, client value, measurable outcomes—and doing work that makes teams proud.
2 / How to get the best from me
Bring me in early. I don’t just design screens—I shape problems, define opportunities, and unlock product-market fit.
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Let’s connect the dots. I thrive in environments where I can bridge silos, scale patterns, and align across squads and roadmaps.
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Show me the signal. I’m drawn to data, evidence, and feedback loops. Let’s test, measure, and evolve with intention.
3 / What I thrive on
Designing for real-life complexity (banking, healthcare, compliance, risk)
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Co-creating with sharp, kind, curious minds
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Building systems that scale—whether it’s a design system, an onboarding flow, or a governance model
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Mentoring and unlocking talent across design, product, and strategy
4 / How I make desicions
People-first, always
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Informed by data, driven by outcomes
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Built for scale, not just launch
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Through co-creation, not top-down control
5 / What I value
Progress over perfection
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Intellectual honesty
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Good governance that enables flow
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Humour, perspective, and humanity in the work
WHAT MY COLLEAGUES SAY
Jennifer Hull
CEO Viga Interactive
It's rare that you come across someone that is hard working, gifted at their craft and fantastic with people, that is Louise. I was very fortunate to have worked with Louise for many years on many different projects.
Louise has an incredible work ethic and a real talent for people, she is also very intelligent and can simplify the most complex problems.
She is cool under pressure, open minded and displays empathy, all extremely important traits in the UX field.
Louise's sense of humour and positive can do attitude is what I miss most from working with her. It is without hesitation that I recommend Louise if you want the job done and have a laugh while doing it.
Eras Gous
Principle Design Specialist
I have huge admiration for Louise’s drive, passion, and skillset as a product designer and team leader. More importantly, that it doesn’t come at the cost of being a kind and approachable human who cares deeply about those who she works with.
I was fortunate enough to work with Louise for two years on a high-stakes project and saw first-hand her ability to drive a project forward, interface with and align teams towards a common goal, implement and troubleshoot new ways of working, and do so while making allies along the way.
Palesa Choane
Senior Designer
I had the pleasure of having Louise as a Design Lead on various projects over the four years I was at Nedbank.
Louise possesses a combination of innovative, pragmatic, strategic, and transformational leadership. She is dependable and on her A-game while overseeing multiple projects or streams. In environments or projects that are turbulent or ambiguous, she is a guiding light that you can depend on for direction, focus, and clarity.
She empowers team members to have a voice and confidence in their skills. When needed, she will roll up her sleeves to support team members or transition into a practitioner to help get things done.
She is astute in design, business, and technical aspects, making her an excellent asset to the team. She doesn’t shy away from hard conversations and is brave to stand up for what is right. She is someone you can trust as she brings her authentic self in every setting (personal or professional).
Given the opportunity, I will work with her time and time again.