HOW I WORK
Product Strategy and Execution
I anchor solutions in a data-driven, hypothesis-led approach.
I frame problems using Jobs-to-be-Done and “How Might We” questions, align with stakeholders early, define success metrics upfront, and run A/B tests or live experiments to learn fast and iterate meaningfully.
Cross Functional Collaboration and Operations
I design and run systems that support high-velocity teams.
This includes co-creating user journeys and IA, aligning squads around clear MVP definitions and roadmaps, and building reusable design systems that drive scale, consistency, and cost efficiency.
Domain Aware Product Leadership
I bring deep context and empathy to complex industries.
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Banking: Led a design-led transformation at Nedbank, managing 4 cross-functional squads and scaling a new web architecture that boosted lead engagement from 32% to 68%.
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Healthcare: Modernised prescribing workflows and reduced clinical risk by redesigning front-end experiences for chronic condition management tools.
Measurement and Impact Orientation
I focus on purpose-driven, measurable outcomes.
From delivering R 25M in programme savings through reusable components, to improving hospital operations and avoiding millions in costs through better clinical tools—impact is always at the core.
WHY THIS MATTERS
You get scalable, user-centred solutions that launch faster and deliver value.
You gain operational excellence through structure, systems, and rhythm.
You benefit from domain fluency grounded in real-world outcomes.
EXPERIENCE
2023 - now
Head of Product Design
Nedbank Pty Ltd
Project Management and Strategic Alignment
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Team Leadership and Mentorship
User-Focused Approach and Business Opportunities
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Design Standards and Cohesive User Experience
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Innovation and Creative Problem-Solving
2020 -2022
Senior Design Lead
Project Management and Delivery
Leadership and Mentorship
Business Alignment and Opportunity Identification
Design Guidelines and Systems
Strategy Formulation and Planning
Nedbank Pty Ltd
2015 - 2019
Senior Design Lead
Client Relationship Management
Team Support and Mentorship
Project Management and Planning
User-centred Design and Collaboration
Design Strategy and Delivery
Viga Interactive